The Sproutzai journal
Good decisions start with better questions.
Practical notes for business owners on understanding customers, finding the real gap, and making work that answers it.
The notes
02 / 02
Customer experience · 3 minute read
Where do your customers hesitate?
A practical way to find the point between interest and action, then decide what to change.
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Building wisely · 3 minute read
What should you test before you build the app?
Three questions to answer early, with a real example from Buffer.
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